Setting up a Facebook Page that looks trustworthy

The bar for a professional Facebook Page is high but the checklist is short. Most new Pages fail the trust test on the first visit for the same handful of reasons.

Complete the About section fully

Category, short description, opening hours, address (if applicable), website, contact email, and founding date. Missing any of these signals "unfinished" even when the content is otherwise strong.

Cover image at the right dimensions

820×312 desktop / 640×360 mobile safe area. A cover that looks fine on desktop but crops the logo on mobile is one of the most common trust drops on new Pages.

Pin a post that explains the Page

The pinned post is the second thing a visitor reads after the About section. A short pinned post — one paragraph plus one image — that says who the Page is for and how to get in touch removes friction.

Turn on reviews and reply to the first ones

For local businesses, reviews are a ranking factor inside Facebook. Even a handful of genuine reviews with responses from the Page owner materially lifts perceived credibility.

For content strategy after setup, see Reels on Facebook.